IT IS SAID that the first taste is
with your eyes ... but with M&M's,
it's just the opposite. Although
they are rainbow-colored, they are
all the same flavor. It is just
that not everyone agrees: Some
think the red ones taste better,
and my son Alex prefers the greens.
Just like I did as a kid, he sorts
his M&M's into piles by color, and
he saves the greens for last. Mars,
Inc., used color to turn M&M's into
the number one selling candy in the
world, with sales greater than the
gross domestic products of some
countries. Put two cookies side by
side, one with brightly colored
M&M's, in front of most anyone, and
they will choose the one with the
brightly colored candies. My son
Alex is no exception. In his mind,
everything tastes better with
M&M's. I developed these cookies
for Alex using toasted gluten-free
oat flour. They are designed to
spread just the right amount to
make a chewy, buttery, brightly
festive cookie.